Entrepreneurs Lazar and Mata are the main characters in the short documentary Out of the Box by Ivana Rethas.

Lazar and Mata started their company Design Studio BOX with support of Business Start-up Centre Kragujevac, an initiative of Spark. The film shows how young ambitious people use their creativity and energy to build their future in a town in mid-Serbia.

"Dizajn Studio Box

On the second floor of a building in the centre of Kragujevac, Dizajn Studio Box (DSB) was set up on February 2008. The glass roof in the hall gives the impression that the summer temperatures can be quite high. Two desks, three chairs and a BSC award hanging on the wall: This company has capital, creativity and vision.

Dizajn Studio Box exists of two friends: the 33 year old Miroljub Matavic and Lazar Dimitrijevic who is 27. Both have graduated as graphical designers and were among the best students of their year. While other design businesses focus solely on one aspect of the company’s identity, Dizajn Studio Box provides the whole package: they design a logo, provide envelopes, business cards, stationery, etc. “In the past, companies did not value the importance of graphic design. Currently, this is changing as it receives more attention and people start to see the importance of visual identity. We deliver a so called book of standards, the whole picture,”  says Miroljub. (...)

Since it’s registration at the beginning of February 2008, DSB has received numerous large assignments, amongst others for a metal recycling business and a transport business. The current turnover is already € 4.000,- a month, of which 40% is profit. Their main costs consist of printing costs, rent and electricity. The capital of the company is their creativity. Next to designing they want to be the proud owners of a  printing business. “Then the entire picture will be completed. We will then be able to provide for the complete process, from the moment the customer arrives at our office with his wishes, until the moment we deliver the final product .”

This text is quoted from the article by Jeppe Schilder on Spark's Activities in Serbia, click here to read the full article.