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"What I am about to do does not exist in Bosnia-Herzegovina" |
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 Merzuk Omic is a devoted Muslim who studies Arabic and Persian. Currently he has dedicated all of his time to his new company Fedi doo. A company that will produce traditional Muslim clothing for women. “Conservative fashion”, as Merzuk calls it. Conservative in that it concerns clothing that covers everything, thus short skirts being excluded. Nevertheless, at the same time this clothing is modern as it follows the latest fashion trends. He thinks it is a great business opportunity, since this clothing is presently imported from Turkey.
“What I am about to do, does not exist in Bosnia-Herzegovina, he says proudly ” And he adds quickly: “Naturally this clothing is not produced solely for Muslims, for non-Muslims it is also very suitable.”
In ten days he will start the production in the basement of the new business incubation centre and his office will be situated on the first floor. ´In the beginning everything will be done by hand, but next year I want to design my clothing on the computer. ” The designing of clothing will not be done by myself, I will leave this up to Edina Osmancević. She is a famous designer en works for the fashion show in Zenica: A large event since most of the clothing that is exhibited here is exported all through Europe.” In the beginning he will sell his clothing in the two stores that are run by his sister, a wholesale business and he also hopes to market his items by using the internet.
With a microcredit of € 10.000,- and a private investment on an additional € 10.000,- he expects to have a yearly turnover of € 100.000,- of which 10 to 15% is pure profit. In the beginning he will have four employees in charge, a number that will increase if he becomes a market leader of a well-known brand in Bosnia-Herzegovina. He gives himself three years to achieve this, the expected turnover will then be € 250.000,- . Around that time he also hopes to export his products to other countries in Europe.
About Business Start-up Centre Zenica he says: “This is truly a fantastic initiative. BSC Zenica provides us with a change, that I like to grab a hold of with both hands. I already had this plan in mind, but with the help of BSC everything goes much faster. The free advice is very important just as the other facilities en services they offer. For example, the very attractive low interest percentage of 7% for a microcredit. However, I do think hat the process can be speeded up. It cost us up to seven months to put the idea into practise. However, since it normally takes a year to register a company, it was relatively fast after all.”
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Last Updated ( Tuesday, 28 April 2009 )
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