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 View the film (Out of the Box) about Design studio Box. Dizajn Studio Box exists of two friends: the 33 year old Miroljub Matavic and Lazar Dimitrijevic who is 27. Both have graduated as graphical designers and were among the best students of their year. While other design businesses focus solely on one aspect of the company’s identity, Dizajn Studio Box provides the whole package: they design a logo, provide envelopes, business cards, stationery, etc. “In the past, companies did not value the importance of graphic design. Currently, this is changing as it receives more attention and people start to see the importance of visual identity”...
On the second floor of a building in the centre of Kragujevac, Dizajn Studio Box (DSB) was set up on February 2008. The glass roof in the hall gives the impression that the summer temperatures can be quite high. Two desks, three chairs and a BSC award hanging on the wall: This company has capital, creativity and vision.
Dizajn Studio Box exists of two friends: the 33 year old Miroljub Matavic and Lazar Dimitrijevic who is 27. Both have graduated as graphical designers and were among the best students of their year. While other design businesses focus solely on one aspect of the company’s identity, Dizajn Studio Box provides the whole package: they design a logo, provide envelopes, business cards, stationery, etc. “In the past, companies did not value the importance of graphic design. Currently, this is changing as it receives more attention and people start to see the importance of visual identity. We deliver a so called book of standards, the whole picture,” says Miroljub.
 Unfortunately they both lack knowledge of the English language and they are more artists than businessmen. Verica Koracevic from Business Start-up Centre Kragujevac explains why they still have to learn a lot when it comes to doing business. “We gave them the assignment to develop the new promotion campaign of Business Plan Competition. As agreed on, they would deliver the material such as flyers and posters on Monday. This was not a problem until they told us they would have everything finished two days later than planned, as this would have been to late for us. Nevertheless, in the end they did manage to finish everything on time. We try to clarify and explain that a sustainable relationship with one’s customers and the meeting of appointments and deadlines is crucial for the company’s existence and growth.”
Since it’s registration at the beginning of February 2008, DSB has received numerous large assignments, amongst others for a metal recycling business and a transport business. The current turnover is already € 4.000,- a month, of which 40% is profit. Their main costs consist of printing costs, rent and electricity. The capital of the company is their creativity. Next to designing they want to be the proud owners of a printing business. “Then the entire picture will be completed. We will then be able to provide for the complete process, from the moment the customer arrives at our office with his wishes, until the moment we deliver the final product .”
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Last Updated ( Tuesday, 25 November 2008 )
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