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PSD BPC 2007 Judging criteria and weights |
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Assessment criteria
Business Concepts will be assessed by an independent expert Jury. Judges will evaluate the Concepts based upon their likelihood of actually becoming the basis of a viable business.
As not each criterion may be equally important at the initial stage of the businesses, a relative weight (in brackets) has been assigned to each criterion. These relative weights will be applied by SPARK in the calculation of the final, consolidated score for each business plan.
Judging criteria
1. Personal/team qualities and entrepreneurial attitude (20%)
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Does the person/team’s past experience demonstrate entrepreneurial attitude?
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Does the person/team demonstrate sufficient knowledge, experience, sector and technical expertise, and judgment to start up a business?
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Does the person/team demonstrate strong personal motivation to start up a business?
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Is the person/team able to present their business plan convincingly to gain the trust and respect of potential investors?
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Does the person/team demonstrate managerial capacities?
2. Strategic relevance (15%)
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Is there a carefully thought through business development strategy?
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What are the overall feasibility/chances of success of the business idea/plan?
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Could the business attain a leadership position in its sector?
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What are other potential spin-offs of the plan?
3. Market and Competitors (25%)
- Is there a well-defined target market?
- Are key assumptions regarding underlying (future) demand realistic?
- Is the idea/plan based on realistic assumptions/market expectations/market research?
- Is the product/service suitable for the target market/region?
- Does the idea/plan present an adequate competitor analysis?
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Does the plan include an adequate marketing strategy?
4. Financial viability and profitability (25%)
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Does the plan contain a sound and realistic financial analysis?
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Does the business idea present an attractive and realistic investment opportunity?
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What is the likelihood of attracting sufficient investment for the plan?
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What are the estimated revenues, payback period, profit, etc?
5. Development Impact (15%)
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Will the business increase living standards by introducing new products/services to the region?
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Will the business have an impact on the development of local knowledge and skills?
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Will the business have an impact on employment and/or income levels?
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Will the business have an impact on the natural environment?
6. Formal presentations ( Only for the top three business plans)
In the calculation of the final ranking, formal presentations will have equal importance as written business plans. Final score is average of the formal presentation and business plan score.
Jury members are asked to rate each business plan, on the designated Excel sheet, according to the above five criteria. Ratings can be assigned on a scale from 1 to 5 (half or quarter points allowed), where
1 refers to "requires substantial improvements as a concept"
2 refers to "requires limited improvements as a concept"
3 refers to "requires limited improvements as a concept for a potentially viable business"
4 refers to "provides appropriate and sufficient information as a concept for a potentially viable business"
5 refers to "provides an excellent basis for a full business plan for a potentially viable business"
Jury members are also kindly asked to provide along short comments with each score.
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Last Updated ( Thursday, 04 October 2007 )
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